thelean

Malaysia's Performance Creative Agency

Creative That Sells.
Ads That Scale.

TLB helps brands create high-performing creatives, content and paid media campaigns built to attract attention, convert and scale.

Meta AdsTikTok AdsPerformance CreativeContent ProductionAI Video
The Performance Bottleneck

Running Ads But Your Creative Is Not Performing?

Better targeting alone cannot fix weak creative. TLB focuses on the creative bottlenecks that hold campaigns back.

High Cost Per Lead

Your ads spend more but generate fewer qualified leads.

Low CTR & Hook Retention

People scroll past before your message lands.

Creative Fatigue

Winning ads burn out and performance drops.

Difficult To Scale

Higher spend increases CAC instead of revenue.

Core Services

Everything Your Brand Needs To Create & Scale Winning Ads

Paid Media

Meta Ads & TikTok Ads

Campaign strategy, testing and optimisation designed around performance.

Meta AdsTikTok AdsAudience TestingOptimisationScaling
Performance Creative

Creative Strategy

Hooks, angles, scripts and ad creatives built for conversion.

HooksAnglesScriptsUGC AdsStatic AdsVideo Ads
Content Production

Talent & Creators

Production with creators, talent, doctors, pharmacists and editors.

TalentContent CreatorDoctorPharmacistEditorShort-form Video
AI Video Production

Rapid Creative Testing

Create more creative variations faster with AI-assisted production.

AI SpokespersonAI UGCAI Product VideoCreative Variations
How TLB Works

From Strategy To Scale

01

Research

Customer, market, competitor and creative research.

02

Strategy

Messaging, hooks, angles and campaign plan.

03

Produce

Create with talent, creators, editors or AI.

04

Launch

Deploy on Meta and TikTok.

05

Test & Scale

Identify winners and scale what works.

Performance Creative

Creative Is Not Just About Looking Good

TLB builds creative around customer psychology, messaging and performance data.

HookProblemSolutionProofOfferCTA
Problem / SolutionBefore vs AfterTestimonialUGCProduct DemonstrationEducationalFounder StoryAuthorityComparison
Content Production

One Team. Multiple Types Of Content.

From everyday creators to professional talents, TLB produces credible content for different audiences.

Doctor Content

Authority-led content for relevant health and wellness brands.

Pharmacist Content

Educational content around ingredients and product use.

Native Creators

Relatable UGC-style short-form content.

Product & Editing

Product visuals, editing, subtitles and short-form cuts.

AI Video Production

Create More Ads Without Increasing Production Time

Use AI to create more hooks, concepts and creative variations faster.

AI Spokesperson

Digital presenter content for rapid production.

AI UGC

UGC-style creative variations for testing.

AI Product Creative

Product visuals and variations without repeated studio shoots.

Results

Creative Backed By Performance

RM400K+Ad Spend Managed
1,000+Creatives Tested
RM1MMonthly Sales Contribution
RM29 → RM4CPL Improvement

Portfolio 

Some Of The Creatives We Produce

UGC- Travel

Authority - Dr Ads

Review - Clinic

Video Ai- Supplement

UGC Video - Review Property

Review Homestay

The TLB Edge

Why Brands Work With TLB

Performance First

Creative decisions are guided by campaign performance.

Creative + Media

The same system connects creative strategy and paid media.

Fast Creative Testing

Produce and test more ideas with a structured workflow.

Flexible Production

Creators, professional talents and AI depending on the campaign.

Creating Content but Still Struggling to Generate Sales? Find Out What's Holding You Back.

The problem might not be how much content you’re creating. It could be your strategy, messaging, or creative execution.

Answer 5 quick questions to uncover potential gaps in your content marketing and get personalized recommendations to improve your results.

Ready To Grow?

Ready To Find Your Next Winning Creative?

Let TLB help you build creatives and campaigns designed to perform.

Whatapps Kami